Wine
Our favourite wineries
To kick off your wine adventures, we’ve created a Google Maps guide spotlighting our top winery picks across the region—cheers to that!
Wine Regions
San Martino Alfieri lies exactly in the middle of the Langhe (green), Roero (orange), and Monferrato (red) wine regions that produce over 80% of Piemonte’s wine. This makes it your dream launchpad for exploring these UNESCO-stamped gems. Whether you’re into red, white or sparkling wine, there’s a corker waiting for you here!
Wine tours
Big name wineries typically offer tours in English, but visiting smaller producers can be equally rewarding. They often share their passion and stories while offering tastings of their handcrafted gems. We’d love to point you towards local winemakers, including some who speak multiple languages (yes, even Dutch!). From a posh Barbaresco at €100 to a fruity Barbera at €5 and everything in between, there’s a glass for every taste and wallet near Casa Profumi di Barbera.
Variation in wines
Piemonte is famous for Barbera, Barbaresco, and Barolo wines, but there’s more to uncork. Discover Moscato d’Asti (a sweet white) or dive into Vermouth, both local specialties. For a sparkling treat, head to Contratto in Canelli. Its stunning underground cellars carved into the rock—often referred to as Underground Cathedrals— are a must-see marvel.
“Underground Cathedral” of Contratto in Canelli.
A must-visit winery experience
Pop over to the Marchesi Alfieri winery, right in the heart of San Martino Alfieri—it’s unmissable! This stunning wine estate drips with history, run by the nieces of Belgium’s Queen Paola. Picture a dreamy courtyard, an elegant orangerie, and a vast park filled with centuries-old trees. But above all? They produce truly exceptional, elegant wines.
Winery Marchesi Alfieri
